Need an easy way to cheer up your home (or your BFF)? Try a flower subscription! We tested 10 companies to choose the best.
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7 Flower Subscription Services Perfect for You (or Your Best Bud)
Updated on Nov. 27, 2024
We all know buying fresh flowers is an easy yet thoughtful way to make someone’s day. But it can be tough to keep those grocery store blooms from wilting before day three—let alone learning how to arrange mixed stems. Enter flower subscription services.
Unlike a one-time flower delivery, these clubs deliver weekly, monthly or every few months and keep your home looking (and smelling!) fresh. Plus, they come expertly arranged. All you have to do (at most) is give the stems and leaves a quick trim and plop them in a unique vase for show-stopping arrangements.
There’s a lot to consider when picking the best flower subscription, but start with a reason—even if it’s as simple as everyday joy! “Choose a bloom that uses seasonal, local flowers, and think of a palette that matches the theme of the occasion or event,” says florist Hannah Bonham Blackwell. Our team tested 10 services to find the best picks for every budget, flower preference and gifting style. This way to fresh blooms!
Best Overall
The Bouqs Co.
Pros:
- Impeccable sending and receiving experience
- Flowers are sourced from eco-friendly farms
- Multiple subscription plans and bouquet options
- Vase included
- Skip, pause or cancel at any time
- Free shipping
Cons:
- You have to trim and arrange the flowers yourself, but it's fun
Topping our list of best flower subscription services, The Bouqs Co. is a modern florist delivering farm-fresh flowers cut to last much longer than traditional bouquets. You’ll always have something to look forward to by signing yourself (or a loved one) up for a monthly subscription. It’s arguably the best deal The Bouqs Co. offers as it grants up to 30% off bouquets compared to ordering arrangements over and over.
All you have to do is choose between original (10-16 stems), deluxe (20-32 stems) or grand (30-45 stems). Then, sit back, relax and wait for your seasonal arrangement to arrive!
“My Bouqs bouquet arrived in an impeccable shape. We had been experiencing an autumn heat wave, yet my blooms came fresh—no wilting in sight!” shares Senior Shopping Editor, Katie Bandurski.
“They were easy to unwrap and arrange in the included vase. While a bit of a craft project, it was fun to trim the stems and put my own twist on the arrangement of lilies, white roses, snapdragons and greenery. (I was impressed that some of the more fragile buds, like hydrangea heads, were double-wrapped for protection.) I’ve been enjoying my Bouqs for over five days, and they’re still going strong! Many mail-order flowers I’ve received have a shorter lifespan than florist arrangements or grocery store blooms, but I continue to be amazed at how long my flowers from The Bouqs Co. last.” Learn more about UrbanStems vs. Bouqs.
Best Budget
1-800-Flowers
Pros:
- Affordable price point
- Many bouquets are designed and delivered by local florists
- Multiple subscription plans and bouquet options
- Option to add a vase
- Skip, pause or cancel at any time
Cons:
- A few fern branches in our bouquet were broken around the base, but all the flowers stayed intact
A perennial favorite, 1-800-Flowers offers a flower subscription service with multiple levels and options. Bouquets are delivered as often as weekly or every two, four, six or eight weeks. You can also choose the type of bouquet delivered and whether or not to send a vase. With prices starting below $40, this is one of the best budget-friendly flower subscription services.
Product Testing Manager Annamarie Higley notes, “My 1-800 Flowers bouquet—which came from a local shop called Bayside Garden Center—absolutely delighted the maximalist in me. It was a cornucopia of textures and colors, and every bloom seemed to be at its best upon arrival. The yellow cockscomb was my favorite of the bunch—I’ve never seen anything like it. I was blown away by the size, variety and presentation.”
Best Variety
UrbanStems
Pros:
- Large variety of classic, seasonal and on-trend flowers
- Bouquet arrives carefully wrapped inside a cardboard box
- Multiple subscription plans and bouquet options
- Includes a flower care info card and arranging tips
- Glass vase included with first delivery
- Skip, cancel or pause at any time
Cons:
- You have to trim and arrange the flowers yourself, but it's fun
Want flowers that go beyond basic? An UrbanStems flower subscription is our go-to for on-trend and one-of-a-kind bouquets you simply can’t find anywhere else. First, choose whether you prefer seasonal arrangements, classic blooms or luxe stems.
Then select your frequency: weekly, bi-weekly or monthly. We love that you can pause this subscription at any time while enjoying free shipping on every single order. And, with your first shipment, UrbanStems sends a vase that you can refill time and time again.
Every detail, from the neat packaging to the included vase and stunning blooms, amazed me. Flowers are undoubtedly tricky to deliver, let alone when sent inside a cardboard box versus hand-delivered in the vase. My bouquet of white and pink roses, delphinium, snapdragons and thistle arrived carefully wrapped with zero damage in sight.
Trimming and arranging the flowers was half the fun, and my bouquet lasted almost two weeks. Plus, it arrived with fresh flower care tips to keep it in tip-top shape. UrbanStems truly masters every part of the ordering and receiving process, making it my new favorite. This service makes a great retirement gift or care package.
Most Eco-Friendly
BloomsyBox
Pros:
- Flowers sourced from eco-friendly farms
- Large variety available, including tropical bouquets and pet-safe blooms
- Multiple subscription plans and bouquet options
- Bouquets stay fresh and beautiful for more than one week
- Skip, pause or cancel at any time
- Free shipping
Cons:
- Vase not included
Featuring a variety of eco-friendly blooms spanning seasonal bouquets, roses, tropical flowers and even houseplants, BloomsyBox is your one-stop shop for farm-to-door freshness. Pick from classic arrangements, larger bouquets or collections of just roses in monthly, weekly or bi-weekly deliveries. You can also opt for pet-safe blooms and bouquets inspired by the New York Botanical Garden.
My BloomsyBox arrangement featuring red and white roses arrived just in time for the December holidays. Though the bouquet arrived expertly arranged, I quickly trimmed the stems for maximum freshness and plopped them in a clear glass vase. Some of the white roses began to turn a bit brown at about one and a half weeks, but it was hardly noticeable, thanks to the eye-catching red blooms. Despite the less-than-ideal winter weather, my bouquet remained intact for a whopping two and a half weeks. BloomsyBox is officially my go-to for show-stopping flower delivery.
Best for DIY Arrangements
Bouquet Box
Pros:
- Includes all the tools for mastering a flower arrangement
- Expert-designed flower-arranging blueprint
- Multiple subscription plans and bouquet sizes available
- Eco-friendly flowers
- Cancel at any time
Cons:
- On the pricey side, but you receive several flower-arranging tools, too
Billed as a “floral arranging experience,” Bouquet Box is no ordinary flower subscription. Sure, the blooms that arrive are undeniably beautiful, but what makes it a masterpiece is that you can arrange it yourself! Don’t let that scare you, though. As we explain in our Bouquet Box review, this service includes all the bells and whistles needed to create a luxe DIY floral arrangement. (Think a grid vase for easy arranging, shears, a stem stripper, ruler, step-by-step instructions and of course, farm fresh flowers.)
Choose your desired bouquet size and delivery frequency. Schedule deliveries every month, every two months or every three. Or, purchase one-off themed arrangement kits that catch your eye instead. By the time you finish your first arrangement, you’ll be dreaming of all the possibilities. Even better, the flowers are so fresh that they last the better part of two weeks rather than a few days. Bouquet Box gives recipients the tools, instructions and inspiration to begin arranging their own bouquets just like a professional. It’s not just a pretty arrangement—it’s a bonafide hobby!
Best for Roses
Pomp Flowers
Pros:
- Single rose bouquets and mixed rose bouquets available
- Option to add a custom message for gifts
- Subscription flexibility
- Free shipping
Cons:
- Because they're roses, this subscription is a tad pricier
- Vase not included
Whether you’re gifting a flower subscription to a friend or treating yourself, Pomp Flowers is our top choice for large, beautiful rose bouquets. We love that you get to choose between a rose bouquet or mixed blooms, and you can customize the subscription frequency. They make it extra special when gifting to a loved one by including your custom message, too.
“My bouquet was delivered in the middle of a Wisconsin snowstorm—and it still arrived in perfect condition,” says Katie. “Pomp’s impressive packaging protected every single bloom. Plus, the bouquet was massive! I enjoyed it for well over a week.”
Speaking of roses, Blackwell highlights the fact that roses are among the most popular choices for bouquets. “While we often think about them as representing love, they have many different meanings depending on their color,” she says. Adding that “yellow represents friendship, pink roses show gratitude and white represents purity (which is why they became popular for bridal bouquets).”
Best for Gardeners
Harry & David Bulb of the Month Club
Pros:
- Monthly flower deliveries tied to each season
- 3-, 6- and 12-month subscriptions available
- Deliveries include seven pre-planted bulbs
- Ready to plant in a garden or grow pot
- Delayed gratification—watch the bulbs come to life!
Cons:
- On the pricey side
- Minimum three-month commitment
If your recipient loves to garden, they’ll get so much joy out of the Harry & David bulb of the month club. This subscription is a fun take on traditional gift clubs and flower subscriptions. Instead of pre-cut bouquets, recipients are loaded with regular deliveries of high-quality bulbs they can plant in their gardens. Enjoy amaryllis, tulips, daffodils, lilies and more flowers that are unique to each season.
Katie tried this club and was instantly impressed. “Right out of the box, this gift doesn’t look like much. It is literally just a pot of dirt! But after a few days in the sun, little shoots start to form and the bulbs emerge. Then come leaves, buds and, finally, blooms. This is such a fun twist on a traditional flower bouquet. Instead of watching the arrangement wilt and die you can enjoy it coming to life!”
Choose from 3, 6 or 12-month subscriptions. You can also send your recipient one of our favorite plant clubs.
What To Look for When Buying Flower Subscriptions
With a wide range of options, shoppers can equip themselves with the following considerations when shopping for their favorite flower subscription.
Quality of Flowers
Of course, the top priority when buying a bouquet is ensuring the flowers are good quality and won’t wilt or die upon arrival. Remember the seasonality of flowers and the region you live in to better understand what to expect. Many subscription services source fresh, seasonable blooms from reputable growers to ensure they’re sending customers healthy, vibrant flowers.
Variety and Selection
The selection offered by flower subscriptions usually varies with the seasons, which allows you to enjoy different flowers throughout the year. Blackwell shared some of her favorite varieties for different seasons:
- Spring: Try tulips. “You wouldn’t believe the incredible amount of varieties and colors to choose from! It’s effortless to create a gorgeous, all-tulip bouquet that looks interesting and different every time.”
- Summer: This is the best time for flowers, with “endless color options and a vast array of blooms.” Popular arrangements include lilies, sunflowers, zinnias, yarrow, amaranth cosmos and gladiolus.
- Fall: “Bright orange marigolds are a favorite, and incorporating flowers that dry beautifully (like statice and strawflower) is a great way to celebrate the season.”
- Winter: Opt for deep evergreens and bright red winterberry branches, which, according to Blackwell, are “just the thing to enjoy a crisp snowy landscape and add some richness to your bouquet.”
Frequency and Flexibility
Most subscriptions offer flexible delivery options, allowing you to choose how often you’d like to receive fresh flowers. Whether you prefer weekly, bi-weekly, or monthly deliveries, these services can be tailored to fit your schedule. Flexibility in skipping or pausing deliveries can also be an important aspect to consider, ensuring you receive flowers at a suitable time.
Packaging and Presentation
Flowers are delicate, so meticulous packaging ensures they arrive in one piece. Subscription services usually do a great job packing and presenting their bouquets to a high standard. The aesthetic appeal of a pleasantly wrapped bouquet is worth considering, especially if you’re sending flowers directly to someone as a gift. Some florists go the extra mile and use sustainable packaging, like wax paper, instead of plastic, to maintain an eco-friendly approach.
Customer Experience
A telltale sign of a great company is often their customer service. For flower subscriptions, this includes easy website navigation, responsive customer support and clear communication of orders and deliveries.
Delivery and Reliability
Another key aspect of maintaining the freshness and quality of flowers is reliable delivery. Look for subscription services that give accurate delivery windows arriving on time. There’s nothing sadder than a beautiful box of flowers sitting at the front door all day in the sun because the delivery didn’t arrive when you expected.
Price and Value
The price of a flower subscription can vary depending on the quality of the flowers and the frequency of the deliveries. Consider the additional value a particular subscription can offer, like premium blooms or unique arrangements, to evaluate the cost-effectiveness of the service for your needs.
Also, take advantage of introductory offers since many subscriptions try to entice new customers with a signup deal.
Extras and Perks
These can include vases, flower care guides or access to exclusive arrangements not available to non-subscribers. Some services also offer loyalty programs and discounts on additional purchases or seasonal gifts, adding extra value to the subscription and making it feel more personalized and special.
Gifting Options
One last consideration is whether the subscription offers customizable mailing options for different recipients. Gift subscriptions are a fun idea for someone in your life who loves to always have fresh flowers in their home. Plus, some services offer one-time gift options or gift cards, which provide flexibility for those looking to send flowers on a special occasion.
Why You Should Trust Us
Since 2017, I’ve written and edited content for various print and digital lifestyle outlets, including Better Homes & Gardens, Reader’s Digest, Family Handyman, The Everygirl and Stylecaster. As Product Reviews Editor, I’ve reviewed hundreds of products spanning flower delivery, meal kits, Advent calendars, gifts, kitchen appliances, cleaning gadgets and “internet-made-me-buy-it” home finds. Combined with our other testers, we have over 20 years of editorial experience.
For this article, we interviewed professional florist Hannah Bonham Blackwell, the lead creative and co-founder of the non-profit Southside Blooms in Chicago, who shared her personal experience and expert tips with us. Hannah opened her online flower shop in 2019, which employs at-risk youth everywhere, from the farm to the flower shop.
Paul Rankin, Content Updates Editor at Taste of Home, also helped update and contributed research to this article. Paul is a former commerce editor at Bob Vila and has written shopping guides since 2021.
How We Found the Best Flower Subscription Services
Sending and receiving flowers is no easy feat. For starters, flowers are extremely delicate. Not to mention, their cost can rack up quickly. To keep your home looking—and smelling—fresh with minimal effort, we scoured the internet for the best flower subscriptions. From the variety of items available and ease of subscribing to the overall delivery experience, we tested 10 flower subscription services to find the best arrangements for your home and loved ones. We also carefully evaluated how long the stems last, from when the first petal drops to when the flowers wilted completely. Our top subscriptions were hand-selected based on the overall experience, bouquet type (like if it’s a single stem arrangement or mixed florals), subscription flexibility and value for the price.
FAQ
How does a flower subscription work?
Most flower subscriptions are customizable based on how often you want blooms delivered. All the services we tested are available as 1-, 3-, 6- and 12-month subscriptions. You also get to choose the bouquet size. As for the blooms, most arrangements are seasonal, so you can look forward to something different with each delivery. Or, if you prefer the same bouquet style each month, some services allow you to subscribe to a particular arrangement, like all red roses or all peonies.
And once your delivery arrives, take care to keep it fresh. Blackwell says one of the best methods is to “clean the stems of your blooms so that no leaves will rot in the water, which shortens the vase life of your arrangement.” A pristine vase and frequently changed water is important, too. Also, to keep bacteria at bay, she adds that “if you have lemongrass oil on hand, add a drop or two of that in the water as well as a copper penny.”
Can I give a flower subscription as a gift?
Absolutely! Since most services offer multiple subscription plans, gift show-stopping arrangements are delivered for three or six months straight. If you’re feeling generous, you can also give a 12-month subscription, but it’s not necessary to participate in a flower subscription.
Why buy a flower subscription?
A flower subscription is a great way to receive fresh flowers regularly. It’s ideal for those who love to have flowers at home and eliminate the hassle of having to go out and choose a bouquet every time.
How much is a Bouqs subscription?
According to their website, a Bouqs subscription costs as low as $40. Larger, more frequent and fancier bouquets increase the cost.
