When Is Amazon Prime Day 2024: What Every Shopper Needs to Know—Including When It Ends!

Updated on Jul. 17, 2024

The question on everyone's lips is, "When is Amazon Prime Day?" and rightfully so: Amazon Prime Day deals are quite literally some of the best sales.

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Back on track for summer savings

If you’ve been waiting with bated breath for this year’s Prime Day, buckle up! The most exciting online shopping ride of the year is here. This year’s 2024 Amazon Prime sale is running from July 16-17, offering Prime members two full days to shop their hearts out for must-haves in just about every category the site has to offer. Over two million sales will include best-sellers for the home, electronics, vacuums, Amazon music, beauty and sporting equipment essentials. Don’t miss the Prime Day deals our editors recommend shopping during the event.

The deals aren’t limited to just Amazon-label products. Almost everything the site offers will be offered at promotional pricing over the two-day bargain bonanza. But! You need to be an Amazon Prime member to cash in on the deals. Here’s where to get a free 30-day trial and below is everything you need to know about Amazon Prime Day 2024.


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When is Amazon Prime Day?

Amazon’s biggest sale event of the year, Prime Day, started at 12:01 a.m. PDT on July 16 and will run through 11:59 p.m. PDT on July 17. The 48-hour event will feature more than two million amazing Amazon Prime sale offerings, rivaling Black Friday as the biggest global shopping event of the year. Many of the deals are timed and will sell out fast so you have to be on your shopping game to catch the best discounts. Don’t have a Prime membership yet? You may reconsider after seeing these Amazon Prime benefits you might not know about.

Sign up for a free 30-day Amazon Prime trial.

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What is Amazon Prime Day?

Think of it as Amazon’s annual retail celebration. Prime Day is literally 48 hours of deals, steals and lowered prices for those who are Amazon Prime members. “Amazon’s Prime Day is known for deep discounts on Amazon’s own brands and devices because they have more wiggle room in their margins,” explains shopping expert Trae Bodge. “They can afford to take a hit on Kindles because once you own a Kindle, you are a captive audience and will continue to buy Kindle books from Amazon. The same with a Ring doorbell, which comes with a free plan, but there’s also a low-cost monthly plan with more features, as well as Echo devices.” We’ll definitely be picking up some of these kitchen gadgets that do everything.

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When did Amazon Prime Day begin?

It was introduced in 2015 as a one-day sale that rivaled even Black Friday in terms of deals. It was also a celebration of the company’s 20th anniversary but has now become a treasured Internet shopping tradition that shoppers around the world look forward to for rock-bottom prices on products people can’t stop buying from Amazon.

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What do I need to do to shop Amazon Prime Day?

You need to be an Amazon Prime member in order to shop the deals. It costs $12.99 per month or $119 annually to become an Amazon Prime subscriber, or you could hop on the Prime Day train without paying a cent, by signing up for its free 30-day Amazon Prime trial anytime before Prime Day. College students can also sign up for a six-month free trial of a student Prime membership before the big day.

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Reader's Digest
Originally Published on Reader's Digest